Isserley

Roxxi:  Definitely never any hate, maybe some misunderstanding though. I get a lot of messages asking if I really believe aliens wouldn’t eat chocolate cake. I think the serious tone and nature of my music is kind of disarming, especially when you can’t tell which songs I’m taking seriously, which are metaphors, and which are just deliberately nonsensical. It’s a lot of fun.
Roxxi:  I tend to write how I feel about the media I consume, which isn’t exactly groundbreaking, but my interests are generally bizarre enough that people get too confused to realize I’m really unoriginal, or they embrace that it’s just good ol’ fashioned expression.
Roxxi:  That was entirely Harry! I got a message one day, from a complete stranger, asking for a few details about the song in regards to a video. A week or so later, he’d created a whole video for that song. He nailed the aesthetic without any direction from me at all. It’s a really fun and wacky video, but it still has an edge to it.


Roxxi:  Yeah, definitely a teaser. I just wanted to try my hand at some editing, and that was the result. Rather than just pasting my song over the top of something, I went directly into the stems and tailored the audio to the editing. It isn’t an impressive video by anyone’s standards, it was just a bit of fun. To summarise, I made a short music video involving the violent decapitation of a man, for fun.
Roxxi:  There’s definitely more than one interpretation, and me and Nawadar have really enjoyed hearing what people think it all symbolises. Some of it is obvious, like the subversion of the male gaze in the obviously gratuitous “camgirl” format, or the overt self-destruction and mania, but there’s also a lot of commentary about the use of technology, the deep web, voyeurism and the psychological states that come with seeking validation from the internet, at any cost.

Now, S A D P O S T I N G seems to be an album regarding depression and a lot of issues you have with the modern world. What is the overlying theme of the album? Did you go into this album with a specific agenda in mind?
Roxxi:  It really is just me posting my sadness in the form of an album. From my disappointment in the world around me, or the specific disappointments I have towards myself, there’s very few light moments on this album, and I guess that reflects my seemingly inherent disdain to a lot of the world around me. I can’t say this is a world I am happy to be a part of, but I am a part of it nonetheless, and this is what I’ve chosen to do while I’m here. I wanted to reflect on that in the album, so S A D P O S T I N G is just life as I know it.
Roxxi:  At the time, I thought my production on Messes was so professional, and so well thought out. It wasn’t. Cell Zero, who provided additional production, essentially took my hollow songs and filled them out. Sadposting is 100% self-produced, so in some ways it’s like another debut album. Throughout the entire production, I kept thinking “This isn’t cohesive, none of this makes sense, these songs don’t work,” but when I finally got to the end of it all and listened to it as an album, rather than as individual songs, it felt right to me. This is easily the happiest I’ve ever been with something I’ve created, but I guess that’s the producer thing to say every time you release something new.

With S A D P O S T I N G you brought along a couple of friends. The already mentioned Nawadar is on the album, but you also have the song 'APPS' featuring Atkin$. How did you meet these artists and why did you choose to have them on the album?
Roxxi:  Nawadar and Atkin$ are incredible! I knew I wanted Nawadar on the album as soon as I knew it was something she’d be happy to do. She and I have been friends since 2015, and she’s been such a great support for my music because she really believes in what I do. Whenever I’m telling myself that my music is terrible or there’s no point to it, she’s the little angel on my shoulder who always reminds me what is really important. As for Atkin$, I’m really not sure how that happened. We followed each other on Soundcloud, I loved the tracks he had posted and I already knew I wanted to work on some more “rappy” songs, so when I realised I had a place for a rapper, I wanted it to be him.
Roxxi:  The kanji translates to “Sad posting.” I like the concept of S A D P O S T I N G a lot, so maybe it will be a recurring thing, kind of like a brand or label of sorts, but for now it’s just a cute way of writing the album name.
Roxxi:  After S A D P O S T I N G has had a little while to get out there, I’ll be releasing a remix companion which has some incredible acts on board, such as SNUFF, Psy’aviah, Mismerizer, and a bunch of others. The remixes so far have been insane. After all of that is done, I’ll probably start work on something new, but I never really know what that will be. There’ll be new music eventually though, 100%.